As the project Lead, Faiza Launched “Daraz Coins”, Coins-based reward program of Alibaba to the customers of Daraz BD & Daraz PK (Pakistan) on Daraz App collaborating with legal team, corporate affairs team and marketing team of 3 countries and other internal stakeholders along with planning and carrying out the marketing communication and promotional strategy and ensuring Branding to sustain the performance on an unvarying base, acquiring 7M+ customers engagement and increasing 15% Stickiness of Daraz App.

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