Daraz acquired HungryNaki on 2021, and Faiza played a key role in this relaunch program. Starting from creating the Brand Guideline, logo guideline to making communication strategy and branding strategy collaborating with local and regional teams, carrying out successful relaunch program along with hosting press conference on March 4,2021, launching of zone expansion in 3 Districts, Brand Ambassador signing ceremony with Shakib Al Hassan, implementing strategic steps for increased visibility: Partnership with food groups, opening HungryNaki Fan Club (HNFC) and acquiring group members, executing food review contest in HNFC etc. Collaborating with Commercial department for campaign tractions, deals and offers, she created monthly marketing and communication strategy including setting monthly performance target & proposing budget for all the sub departments and executed marketing activities (podcasts, radio interviews, influencer mkt, Offline & Digital Marketing, Press Release, Media Buying, Commercial & Non Commercial Partnerships, Advertising Solutions) accordingly for next seven months.

Relevant work links:

https://www.facebook.com/share/v/15NEDtDrBQ/

https://www.facebook.com/share/v/16G6X7kpZr/

https://www.facebook.com/share/v/16G6X7kpZr/

https://www.facebook.com/share/v/15FYHaCAGt/

https://www.facebook.com/share/v/196Pe7FTEV/

https://www.facebook.com/share/v/165n8U8DvJ/

https://www.facebook.com/share/v/18n1tTR6Na/

https://www.facebook.com/share/v/12G537wnoAZ/

https://www.facebook.com/share/v/18ueFBhGgW/